18 Experiments on Influence

by Noah Dyer

Filmed at Ignite Phoenix

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The book that has most profoundly influenced my life is Dr. Robert Cialdini's ""Influence: the Psychology of Persuasion."" In my presentation, I will discuss the results of 18 mini experiments in which I try to get people to do what I want by using Cialdini's 6 principles: reciprocity, consistency, social validation, authority, scarcity, and liking

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