Bad PR: how to hoax the media

by Michael Marshall

Filmed at Ignite Liverpool

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With the media underfunded and under pressure, it’s never been easier to get fake stories published in the press. I’ll share my favourite examples and how to make sure stories pass the sniff test. With some Star Wars references. Follow on twitter @Mrmmarsh Enlightening talks in 5 minutes Recorded at Leaf Cafe, Bold Street, Liverpool We are always looking for new speakers so get in touch. Find out more at

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