Human's Willingness To Do Irrational Things in the Pursuit of Unlikely Payoffs.

by Derek Neighbors

Filmed at Ignite Phoenix

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Douglas Adams sums it up well. We act irrationally ALL time while lying to ourselves that we are making perfectly good decisions. Would you walk 10 stores over to save $10? Studies prove you will if the item is $20 but not if its $400. How does the value of $10 change based on the cost of the item? It doesnt. It is completely irrational. Want to know other stupid things you do everyday?

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