by Alexis Latham
Filmed at Ignite Budapest
Stories and storytelling are used more and more in our political, business and personal life. The reason is that stories communicate through the heart, they create an emotional connection and emotions equal action. Similarly, as individuals we use stories to make sense of our lives and to help find an emotional truth that justifies our actions. What I would like to show you is how we often mistake fact for fiction and that by sharing with you some of the secrets of how narrative works, you will be able to recognise the holes in other stories and create honesty and engagement in your own. Recorded at Ignite Budapest #7, May 23, 2018, Brody Studios, Budapest, Hungary.