by Paulo Machado
Filmed at Ignite Princeton
Paulo Machado is leading a crusade to re-envision and reinvent the way healthcare is conceived and delivered in the USA. A serial entrepreneur with extensive experience in the pharmaceutical and financial services realms, Paulo was among the presenters at the first Ignite Princeton March 2, 2010. His topic addressed the question, What is Innovation in Healthcare?, and was a timely call-to-arms in the battle to make healthcare about wellness and not expenditure, and about personal accountability to ourselves and each other in order to address one seventh of the US economy.