Why Are Bras So Uncomfortable?

by Michelle Lam

Filmed at Ignite

9,623 17 4

After a bad fitting Michelle bought 500 bras to figure out why they weren't comfortable. From there she founded True & Co, a custom bra company.

Related Videos

What do a banana, a vacant ... 103 1 0

What do a banana, a vacant hotel room and $70 billion dollars have in common?

Susan Adams at Ignite Annapolis

Lasers, Fire & Robots 507 8 0

Lasers, Fire & Robots

Brent Bushnell at Ignite Foo

How to eat a banana 22,473 34 3

How to eat a banana

Mark Cohen at Ignite Sydney

We are all Workers 318 0 0

We are all Workers

Jess Kutch at Ignite Foo

More Ignite videos

Time Travel and Bacon 947 4 3

Time Travel and Bacon

Rick Bakas at Ignite Boulder

Let's Grow Up! : Food Secur... 268 4 0

Let's Grow Up! : Food Security in Urban Phoenix

Nicholas DiBiase at Ignite Phoenix

Why Every High School in Ar... 855 4 0

Why Every High School in Arizona Should Have a Robotics Team

Fredi Lajvardi at Ignite Phoenix

Choir Geeks Unite! 296 4 0

Choir Geeks Unite!

Lisa Aragon at Ignite Phoenix