Why Are Bras So Uncomfortable?

by Michelle Lam

Filmed at Ignite

10,984 21 4

After a bad fitting Michelle bought 500 bras to figure out why they weren't comfortable. From there she founded True & Co, a custom bra company.

Related Videos

Lasers, Fire & Robots 629 8 0

Lasers, Fire & Robots

Brent Bushnell at Ignite Foo

A Brief History of the Star... 13 0 0

A Brief History of the Start-up enterprise - Green BB

Jayford Wong at Ignite Hong Kong Green Building Week

What do a banana, a vacant ... 113 1 0

What do a banana, a vacant hotel room and $70 billion dollars have in common?

Susan Adams at Ignite Annapolis

How to eat a banana 24,748 42 7

How to eat a banana

Mark Cohen at Ignite Sydney

More Ignite videos

Ask Why 143 9 0

Ask Why

Joyce Ahiadorme at Ignite Accra

Translating S.T.E.M for all... 33 1 0

Translating S.T.E.M for all students (languages/cultures)

Cynthia Cruz and Jennifer Godinez at Ignite Annapolis

Infographics for the Non-De... 247 0 0

Infographics for the Non-Designer

Chris Farnum at Ignite UX Michigan

How to ride public transit ... 250 0 0

How to ride public transit and keep your insanity

Kelly Bliss at Ignite Phoenix