Why Are Bras So Uncomfortable?

by Michelle Lam

Filmed at Ignite

6,613 12 4

After a bad fitting Michelle bought 500 bras to figure out why they weren't comfortable. From there she founded True & Co, a custom bra company.

Related Videos

What do a banana, a vacant ... 38 1 0

What do a banana, a vacant hotel room and $70 billion dollars have in common?

Susan Adams at Ignite Annapolis

Lasers, Fire & Robots 419 7 0

Lasers, Fire & Robots

Brent Bushnell at Ignite Foo

We are all Workers 216 0 0

We are all Workers

Jess Kutch at Ignite Foo

More Ignite videos

How to write well, instantl... 42,389 312 9

How to write well, instantly, every time

Scott Berkun at Ignite Seattle

I-ran into some problems: T... 22,219 46 1

I-ran into some problems: The real life of an Iranian-American

Neda Tavassoli at Ignite Phoenix

My Mom Just Joined Facebook... 2,915 11 0

My Mom Just Joined Facebook. Now What?

Ryan Wanger at Ignite Boulder

Lasers, Fire & Robots 419 7 0

Lasers, Fire & Robots

Brent Bushnell at Ignite Foo